Top commercials 2023: Apple sweeps the competition

The campaign for the release of the new iPhone 14 included various commercials showcasing the smartphone's new features, suggesting the 'pluses' compared to the competition: we have chosen two. The selection (which is strictly personal) was made by viewing various commercials and evaluating the following aspects:

1. Message and Purpose: Whether the commercial has a clear message and if its purpose is immediately understandable. The advertisement should effectively communicate its advertising intent.
2. Emotional Engagement: Successful commercials often manage to create an emotional connection with the audience. The advertising must be able to evoke strong and authentic emotions.
3. Originality and Creativity: Creativity is a key element in a commercial. The advertisement should be innovative, original, and, above all, stand out from the crowd.
4. Technical Production: Technical aspects are crucial. The quality of production, photography, soundtrack, and other technical elements can influence the overall perception of the commercial.
5. Brand Relevance: The commercial should strengthen the brand's image and connect the product or service effectively.
6. Measurable Results: If there are available data, such as increased sales or heightened brand awareness after the commercial's release.