R.I.P. Leon

The frame opens with a lizard belly-up, seemingly lifeless on a table, and a person tasked with the unpleasant duty of conveying the news to the reptile's owner. Just as the message is sent, the lizard comes to life, and with the 'undo send' option, the ominous communication is rescinded

Top commercials 2023: Apple sweeps the competition

The campaign for the release of the new iPhone 14 included various commercials showcasing the smartphone's new features, suggesting the 'pluses' compared to the competition: we have chosen two. The selection (which is strictly personal) was made by viewing various commercials and evaluating the following aspects:

  1. Message and Purpose: Whether the commercial has a clear message and if its purpose is immediately understandable. The advertisement should effectively communicate its advertising intent.
  2. Emotional Engagement: Successful commercials often manage to create an emotional connection with the audience. The advertising must be able to evoke strong and authentic emotions.
  3. Originality and Creativity: Creativity is a key element in a commercial. The advertisement should be innovative, original, and, above all, stand out from the crowd.
  4. Technical Production: Technical aspects are crucial. The quality of production, photography, soundtrack, and other technical elements can influence the overall perception of the commercial.
  5. Brand Relevance: The commercial should strengthen the brand's image and connect the product or service effectively.
  6. Measurable Results: If there are available data, such as increased sales or heightened brand awareness after the commercial's release.

© Copyright 1989-2024 MV Design. All rights reserved.
P.IVA: IT 02697250187

Main Design Associations: