Peugeot 206, 20 years of "The Sculptor"

We are in India: we see a young man daydreaming through the chaotic streets of an unspecified city.
The Peugeot 206 he dreams of has just been released, and an idea strikes him: to become "The Sculptor." He takes his old Hindustan Ambassador and, like a sculptor, "sculpts" it in every way – hammering, banging, bumping, and even crushing it with the weight of an elephant – until it resembles the Peugeot 206.
He then goes to party with friends, winking at some young lady. All of this is accompanied by the Bollywood-style music that was so popular in the Italian TV culture of the early 2000s.
The message is clear: everyone does everything possible to have a Peugeot. In fact, a Peugeot 206 Enfant Terrible, which already in its name expresses its young, aggressive, ambitious, and French nature.

Advertising campaign created by EURO RSCG – now Havas Worldwide – and the team of Roberto Greco and Giovanni Porro.

Watch the commercial.

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